01 Discovery & Strategy
After our initial meetings with Mr. Nazem, we focused on understanding both his target audience and brand identity. One of the primary objectives was creating a website that would preserve a strong Iranian identity while remaining professional and appealing to users in the United States.
02 Homepage Structure & User Journey
The homepage was designed as a conversion-focused experience rather than a traditional company website. We began with large visual sliders showcasing the company’s services, followed by eight primary service categories to immediately communicate the business offerings. To provide greater service visibility, eighteen additional service pages were also incorporated into the site structure.
We also created a dynamic projects section that automatically displays newly published projects, ensuring the website remains active and continuously updated. Space was also strategically reserved for future Google Business integration.
03 Service Architecture & Lead Generation
A total of eighteen internal service pages were developed, including eight fully customized landing-style pages designed for future advertising campaigns. Each page was structured to support lead generation through strategically placed contact forms, customer reviews, and clear calls-to-action.
The remaining service pages were developed using a scalable content structure, allowing the client to expand services while maintaining a consistent user experience.
04 SEO & Advertising Readiness
A key objective was preparing the website for both long-term SEO growth and future Google Ads campaigns. The page structure, navigation, content hierarchy, and user flow were carefully planned to support dedicated advertising campaigns for individual services without wasting advertising budget or sending users to irrelevant content.
05 Development & Launch
After finalizing the UX structure, visual design, and content strategy, the project moved into development. The final website was built with a strong focus on usability, conversion optimization, and scalability, providing a solid foundation for future marketing, SEO growth, and lead generation.