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Google Ads Campaign for OnTime Moving Company

Client

OnTime Moving Company

Budget

2080 CAD per month

Conversions

57+ qualified leads per month

Project Team

Advertising Strategy Manager, Advertising Execution Specialist, Copywriting Specialist, SEO Expert, Data & Analytics Specialist, Advertising Project Manager

Project challenges
The challenges we had in this project
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  • Competing with high-budget moving companies in a competitive Toronto market
  • Improving conversion rates while maintaining cost efficiency
  • Filtering out low-quality leads and optimizing ad targeting
  • Reducing cost per conversion while increasing customer bookings
  • Ensuring a steady flow of 65+ conversions per month
Project Story
A Short Story About This Project
project-story2

OnTime Moving, a professional moving company based in Toronto, aimed to increase its monthly bookings through Google Ads. With a budget of 3,000 CAD per month, they needed a strategic approach to maximize qualified leads while keeping the cost per conversion low.

project-story
Project Process
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To achieve this, Hamed’s team implemented a data-driven advertising strategy, focusing on:
Precise Audience Targeting – Displaying ads only to potential customers actively searching for moving services in Toronto.
High-Intent Keywords – Optimizing for “best movers in Toronto,” “professional moving services,” and “affordable moving company near me.”
Ad Copy Optimization – Creating compelling ads with strong CTAs to increase click-through and conversion rates.
Landing Page Improvements – Ensuring a fast, mobile-friendly experience with clear service offerings.
Smart Bidding Strategy – Adjusting bids dynamically to get the most conversions at the lowest possible cost.
Negative Keyword Filtering – Blocking irrelevant searches (e.g., “cheap DIY moving,” “moving truck rental”) to reduce wasted ad spend.

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