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elit life hair-air-removal landing page

Elitelife Skin Landing Page

Client

Ms.Tavakoli & Mr. Manafi

Website

https://hairremovalvancouver.elitelifeskin.ca/favorite-hair-removal-in-vancover/

Project Team

2 UX Designers,1 UI Designer,1 Web Developer,1 Google Ads Specialist,1 Website Manager

Execution Duration

1 Month

Website preview
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part one of elitlife landing page
part two of elitlife landing page
part three of elitlife landing page
Project challenges
The challenges we had in this project
business-meeting
  1. Identifying the most profitable service to promote based on location, competition, and customer demand.
  2. Competing with well-established hair removal clinics already operating in the surrounding Vancouver market.
  3. Building enough trust for a treatment-focused service by highlighting practitioners, reviews, real experiences, and treatment information.
  4. Testing different landing page structures to determine which experience generated stronger engagement and conversions.
  5. Creating a consistent lead journey across website forms, phone calls, and email inquiries.
  6. Developing offers and payment-focused messaging that could encourage prospects to return even if they were not ready to book immediately
Project Story
A Short Story About This Project
project-story2

Our clients, Negin Tavakoli and Dr. Manafi from Elite Life Skin, were introduced to us by one of our existing clients. After reviewing their location, services, competition, and business priorities, our strategy and Ads teams identified hair removal as a strong service to promote.

Since their existing website was not built for conversion, we recommended a dedicated landing page and created several variations for Google Ads A/B testing.

The final experience focused on practitioner credibility, client reviews, treatment information, packages, and compelling offers, creating a clearer path from ad click to consultation.

project-story
Project Process
know About Our Projects Process
  • We started by reviewing Elite Life Skin’s services, location, competitors, and profitability to identify the best service for paid advertising.
  • After selecting hair removal as the campaign focus, we analyzed what potential clients needed to see before feeling confident enough to contact the clinic.
  • Our UX/UI team created 3–4 different landing page concepts for Google Ads A/B testing, experimenting with layouts, information hierarchy, offers, and conversion points.
  • We prioritized practitioner information and credibility near the beginning of the landing page, followed by reviews, treatment benefits, packages, real client experiences, and clear consultation CTAs.
  • The visual direction was selected to feel current and relevant to Vancouver’s aesthetics market while maintaining a professional and trustworthy medical-aesthetics experience.
  • We also structured the lead journey around forms, calls, and email inquiries so prospects could move smoothly from the landing page into the clinic’s follow-up process.
  • Additional incentives, payment options, and promotional messaging were incorporated to give users reasons to return and convert even if they were not ready to book during their first visit.
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