01 Research & Market Analysis
The project began with a detailed analysis of restaurant websites across Victoria and Vancouver. Our UX and strategy teams discovered that many successful restaurants in the region used neutral color palettes, clean layouts, and strong visual storytelling rather than overly traditional restaurant designs.
02 Brand Positioning & Visual Direction
Since the restaurant was undergoing a rebranding process, we developed a visual direction that combined Persian identity with modern Canadian design preferences. The goal was to create a welcoming atmosphere that felt authentic while remaining familiar to local customers.
03 Homepage Strategy & User Experience
Research showed that many restaurant visitors first look for location information, menus, and food imagery. For this reason, we placed key contact details and location information in prominent positions while ensuring the menu remained easily accessible throughout the user journey.
To reinforce that the restaurant is active, established, and trusted by the community, we incorporated an extensive gallery showcasing real food, restaurant spaces, and customer experiences.
04 Showcasing Unique Services
One of the biggest opportunities we identified was highlighting services that competitors often overlook. Outdoor dining spaces, private event hosting, catering services, and buffet experiences were each given dedicated sections supported by photography and video content. This allowed visitors to quickly understand the full range of experiences available beyond a traditional restaurant visit.
05 Conversion & Growth Strategy
The website was structured to support both immediate customer engagement and long-term growth. Menu visibility, service sections, customer reviews, gallery content, and clear calls-to-action were strategically organized to encourage reservations, takeout orders, catering inquiries, and future local search visibility.
The result is a modern restaurant website that successfully blends Persian culture with local market expectations while helping the restaurant strengthen its brand, attract new customers, and support its long-term growth strategy.