Hemstrong Website Design

Client

Dr. Rahnama

Website

https://hemstrong.com/

Project Team

1 Brand Designer,2 UX Designers,1 UI Designer,1 Web Developer,1 Website Manager

Execution Duration

2 Months

Website preview

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Project challenges

The challenges we had in this project

Building a new wellness brand from the ground up with a strong and trustworthy market identity.
Creating a premium digital presence suitable for customers beyond the local Vancouver market.
Establishing credibility for a new brand with a limited initial product range and limited original brand photography.
Presenting science-backed, vegan, and wellness-focused product benefits in a clear and accessible way.
Designing a website structure that could launch with a small product portfolio and easily scale as new products were introduced.

Project Story

A Short Story About This Project

Hemstrong, founded by Dr. Rahnama, started as a new wellness brand focused on natural, vegan, and health-oriented products.

Since the business was being developed from the ground up, our team worked on the complete brand experience—from logo and product label design to the website and digital presentation.

The goal was to create a premium and trustworthy brand capable of reaching customers beyond Vancouver. With only a limited number of products available at launch, we developed a scalable website and dedicated product-focused sections that could grow alongside the brand.

Project Process

know About Our Projects Process

We started by defining Hemstrong’s brand direction, target market, product positioning, and long-term international goals.
Our branding team developed the visual identity, logo direction, and product label system to create consistency across physical and digital touchpoints.
The UX strategy was designed around trust, product education, certifications, wellness benefits, and a clear path toward product discovery.
Because the initial product range was limited, we built strong product-focused sections and landing experiences that gave each available product enough visibility and context.
The visual design combined wellness imagery, premium spacing, certifications, reviews, and educational content to create credibility even with limited original photography.
The website was developed as a scalable structure, allowing new products and dedicated product landing pages to be added as the business grows.
Performance, responsive behavior, and international usability were considered throughout development to support Hemstrong’s broader market ambitions.

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