Business By Charlene Landing Page

Client

Business By Charlene

Website

https://businessbycharlene.com/

Project Team

2 UX Designers, 1 UI Designer, 1 Web Developer, 1 Digital Marketing Specialist, 1 Website Manager

Execution Duration

Website preview

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Project challenges

The challenges we had in this project

Creating a clear conversion path for visitors coming from different advertising channels.
Organizing scattered website information into a structured user journey.
Designing landing pages based on different marketing strategies and user intents.
Improving service presentation and making coaching plans easier to understand.
Building dedicated landing pages optimized for Google Ads and Meta Ads campaigns.

Project Story

A Short Story About This Project

Our client, Charlene, is a business coach based in Vancouver, Canada, helping entrepreneurs and business owners grow their businesses through strategic coaching.

When we started working together, the existing website structure was not optimized for conversions. Important information was scattered, service packages were not clearly presented, and visitors did not have a clear path toward taking action.

Our goal was to redesign the customer journey and create dedicated landing pages based on different advertising strategies. We developed separate landing page experiences for Google Ads and Meta Ads, each designed around a specific audience intent.

For Meta Ads, we focused on a free consultation strategy supported by Charlene’s video content, while the Google Ads landing page focused on presenting coaching plans and services clearly. We also created multiple variations for A/B testing, including versions with and without pricing information, to better understand user preferences and improve conversion performance.

Project Process

know About Our Projects Process

We started by reviewing the existing website structure, identifying conversion barriers, unclear messaging, and opportunities for improvement.
Based on the advertising strategy, we analyzed different user intents from Google Ads and Meta Ads audiences and planned separate landing page experiences.
Our UX team created a structured customer journey where users could easily understand the coaching services, benefits, pricing options, and next steps.
We designed and developed dedicated landing pages for different campaigns, including a consultation-focused Meta Ads landing page and a service-focused Google Ads landing page.
To support campaign optimization, we created different landing page variations for A/B testing, including pricing visibility tests to evaluate user behavior.
We improved the website structure by consolidating important information, adding clearer service explanations, and creating a smoother path toward consultation requests.
After launching the campaigns, Business By Charlene gained more than 10 new clients during the collaboration period. Due to Charlene’s limited availability to handle additional clients, advertising campaigns were temporarily paused to maintain service quality.

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