Google Ads Campaign for ARA Moving Company

Client

Ara Moving – Mr. Bahadori

Budget

500 CAD per month

Conversions

30 qualified leads per month

Project Team

Advertising Strategy Manager, Advertising Execution Specialist, Copywriting Specialist, SEO Expert, Data & Analytics Specialist, Advertising Project Manager

Project challenges

The challenges we had in this project

Running an effective ad campaign with a limited budget
Maximizing the number of qualified leads while reducing irrelevant inquiries
Competing against large moving companies with higher ad spending
Optimizing ads to reduce cost per conversion
Increasing brand awareness in the highly competitive Toronto market

Project Story

A Short Story About This Project

Mr. Bahadori, the owner of Ara Moving, wanted to attract more local customers in Toronto but had a limited monthly budget of 500 CAD. He knew that Google Ads could help grow his business, but without the right strategy, his ad spend could be wasted on low-quality leads or irrelevant clicks.

Project Process

know About Our Projects Process

To ensure the best return on investment, Hamed’s team focused on:
✅ Hyper-Targeted Ads – Reaching customers actively searching for “affordable movers in Toronto” and similar high-intent keywords.
✅ Location-Based Targeting – Optimizing ads to appear only in Toronto and nearby areas to avoid unnecessary ad spend.
✅ Ad Copy Optimization – Crafting compelling ad headlines & descriptions to attract potential customers and improve click-through rates (CTR).
✅ Bid Strategy Adjustments – Using smart bidding techniques to lower the cost per conversion while maintaining lead quality.
✅ Negative Keywords Filtering – Eliminating unrelated searches (e.g., “DIY moving tips” or “free moving services”) to avoid wasted clicks.

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