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Google Ads Campaign for HVAC Company

Client

HeatCo Furnace – Tohid

Budget

900 CAD per month

Conversions

20+ qualified leads per month

Project Team

Advertising Strategy Manager, Advertising Execution Specialist, Copywriting Specialist, SEO Expert, Data & Analytics Specialist, Advertising Project Manager

Project challenges

The challenges we had in this project

Competing with larger HVAC companies with higher ad budgets
Generating high-quality leads for furnace installation and repair services
Reducing irrelevant clicks and optimizing ad spend
Lowering the cost per conversion while maintaining lead quality
Ensuring seasonal demand fluctuations don’t impact lead generation

Project Story

A Short Story About This Project

Tohid, owner of HeatCo Furnace, wanted to attract local homeowners in West Vancouver looking for HVAC services. With a limited monthly budget of 900 CAD, he needed a campaign that would bring in qualified leads efficiently without excessive ad waste.

Project Process

know About Our Projects Process

To ensure the best return on investment, Hamed’s team focused on:
✅ Local Targeting – Running ads specifically in West Vancouver and surrounding areas to attract local homeowners.
✅ High-Intent Keywords – Targeting searches like “furnace repair West Vancouver,” “HVAC installation near me,” and “emergency heating repair.”
✅ Ad Copy Optimization – Crafting compelling headlines and descriptions that highlight fast, reliable, and affordable HVAC services.
✅ Seasonal Campaign Adjustments – Shifting ad focus to heating in winter and cooling in summer for higher relevance and engagement.
✅ Landing Page Optimization – Ensuring a mobile-friendly experience with clear service offerings and strong CTAs.
✅ Smart Bidding Strategy – Using Google’s automated bidding to get the most conversions at the lowest cost.
✅ Negative Keyword Filtering – Eliminating irrelevant searches like “DIY furnace repair” to avoid wasted ad spend.

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