To ensure the best return on investment, Hamed’s team focused on:
✅ Local Targeting – Running ads specifically in West Vancouver and surrounding areas to attract local homeowners.
✅ High-Intent Keywords – Targeting searches like “furnace repair West Vancouver,” “HVAC installation near me,” and “emergency heating repair.”
✅ Ad Copy Optimization – Crafting compelling headlines and descriptions that highlight fast, reliable, and affordable HVAC services.
✅ Seasonal Campaign Adjustments – Shifting ad focus to heating in winter and cooling in summer for higher relevance and engagement.
✅ Landing Page Optimization – Ensuring a mobile-friendly experience with clear service offerings and strong CTAs.
✅ Smart Bidding Strategy – Using Google’s automated bidding to get the most conversions at the lowest cost.
✅ Negative Keyword Filtering – Eliminating irrelevant searches like “DIY furnace repair” to avoid wasted ad spend.
