bc palette art
bcpaletteart.com
SEO Manager, Content Strategist, On-Page SEO Specialist
9 months
BC Palette Art, an art gallery, had a well-designed website, but it lacked sufficient optimization. Despite the rich visual content, the website was not ranking well for its targeted art-related keywords, which limited its exposure and visitor engagement.
When Narges approached us, she had recently launched her art and pet repainting gallery in Coquitlam. However, her website was not performing well—she mentioned that she wasn’t getting any clients through it, and the few who did call often complained about the site’s functionality. Our first step was to redesign and fix the structure of the website. After a detailed assessment, we realized that her business had strong SEO potential in the art niche. We proposed a tailored SEO strategy, and by targeting the main keywords related to her business, we successfully brought her website to the first page of Google search results.
Semicolon conducted keyword research to identify art-related terms that could drive traffic and aligned their content with the top-ranking keywords. We optimized on-page elements like meta tags, title tags, and images, focusing on art-specific SEO practices. Additionally, we worked with the client to improve the blog content and internal linking structure. As a result, BC Palette Art saw a 25% increase in organic traffic and a higher ranking for targeted keywords within three months.
