online-marketing-service

Online Marketing

How and why are advertising services provided by Google?

Google Ads is one of the most effective tools for advertising your business, and it can be used to sell your products or services, raise awareness, and drive visitors to your website.

What exactly is Google Ads?

Google Ads is a paid tool for promoting your business, selling items or services, increasing awareness, and driving visitors to your website.

And you want to keep up with your competitors.

What is the distinction between SEO and Google advertising?

Google Ads is like an antibiotic when you have a cold. It expedites the treatment and simplifies the conclusion. Working with Google advertisements was much more accessible in past years, and anybody could use it without particular abilities. Still, the tremendous competition between businesses to be seen in the Google search results list at high ranks as an advertisement became increasingly difficult. Google advertising has become more complex and depends on regular planning, marketing science, and expertise due to increased competition in advertising and efforts to create successful campaigns.

Why is Google advertising essential for all businesses?

Google Ads is like an antibiotic when you have a cold. It expedites the treatment and simplifies the conclusion. Working with Google advertisements was much more accessible in past years, and anybody could use it without particular abilities. Still, the tremendous competition between businesses to be seen in the Google search results list at high ranks as an advertisement became increasingly difficult. Google advertising has become more complex and depends on regular planning, marketing science, and expertise due to increased competition in advertising and efforts to create successful campaigns.

We, Semicolon, are professionals in online advertising using the Google Ads tool to introduce and sell your goods and services and manage your business advertising campaigns, ensuring outstanding results. We charge
$500 to manage your business's Google Ads service.
To place an order for Google Ads management, click the link below, or use our free consultation.

Design and Implementation of Visual Identity

Visual identity helps improve your business recognition.

In a world where businesses are constantly competing and trying to get ahead, having a strong visual identity can help you stand out from the competition. Additionally, having a visual identity helps with brand recognition and staying in the minds of your audience. Our visual identity package includes:

Logo and business card design Envelope and letterhead design Label and packaging design Stamp design

 

 

If you need further assistance or simply want to share your thoughts or questions, please feel free to contact us.
Semicolon provides design services to all cities in Canada and beyond. You can reach out to us for any design-related needs.
Alternatively, you can click the button below to speak with one of our consultants who can guide you on your visual identity needs.
The cost of implementing a visual identity is $550.

Logo Design and Rebranding

Designing a logo is essential for your brand identity. Your company’s logo is the first thing customers see when they are introduced to a new brand or company, so having a logo from the outset is necessary.

Logos, like images, speak a thousand words. A well-designed logo allows your audience to know what industry you are in, what products or services you offer, what makes your business unique, and provides insight into your brand’s personality. In the world of business, everything is about the first impression.

The goal of designing a logo is to give your business an edge over your competitors and establish trust with your customers. To achieve both of these objectives, a logo must be memorable, simple, and unique.

By placing an order for a logo design, you can receive an office stationery set as a gift from us.
The cost of logo design along with a stationery pack including letterhead and business cards is $380.

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business website design

Should every business have a website?

The answer is yes!

If you own a business, having a quality website will keep you from losing potential clients and buyers to your online competition.

Furthermore, are you confident you can sell your company’s products and services online, or even indirectly, without needing a professional business website?

After covid, the way potential buyers purchase has changed in all countries, and millions of online shoppers are seeking and purchasing from your competitors; while you are doubting the value of having a business website, your competitors likely understand how much a website can accomplish for their businesses.

Of course, you want to stay ahead of your competitors.

Why does your company require a professional business website?

Buyers and users of your products and services live and breathe on the Internet.

The average daily Internet usage is 6 hours and 49 minutes. This number is higher in various countries. Shoppers (your target market, community) are increasingly shopping online. According to one study, 97% of buyers had conducted at least one online search in the previous 12 months.

A professional website will boost your company's credibility in the shortest time.

56% of customers trust firms that have a website. A professional business website can strengthen your company’s credibility and value in the shortest time and will have a more significant impact on the ease of sale. It increases your company’s visibility and branding.

Your company's website can attract new buyers through Google search results.

Google generates for 74% of all search traffic worldwide. Increasing the visibility rate in Google is one approach of leveraging the 74% free traffic. Your site provides SEO tools, methods, and valuable and practical information, and SEO is the key to appearing on the top page of Google when searching.

A website is undeniably essential for local businesses.

Many small business owners believe investing in their company’s website is optional, and as a result, they have lost a significant source of revenue. The following data demonstrate the importance of a local company website:

46% of searches on Google are for local purposes.
local destinations 46%
97% of users are looking to find local businesses on the Internet.
Discover local businesses 97%
28% of searchers purchase after studying local businesses on the Internet through their business website.
online shopping 28%
70% of users visit local businesses in person after searching online.
Online shopping options on Google 70%

How is the outcome of a business website design determined?

Changing the purchasing behavior of visitors to your company’s website.

Publish content from your company’s website over the Internet and on social media.

When searching the Internet, refer to your business and reference your website’s content.

These are the outcomes of a professional business website.

Semicolon developers and designers will design and implement a business website for you.

1- An online or in-person conference to define your target audience and the purpose of your business website.
2- Choosing and finalizing your template format, color, font, and layout.
3-Uploading a test version (Demo) of your company's website for a more custom solution.
4- Content preparation for the website pages by you and Semicolon professionals.
5-Finalize and confirm all embedded content and created pages
6-Uploading your company's website to a dedicated server and connecting to the primary domain

A website’s design comprises numerous components that work together to create the ultimate user experience.

Graphic design, UX user experience design, UI interface design, search engine optimization (SEO), and content production are a few examples.

What factors are critical in the design of a business website?

Multi Device Responsive

You’ve probably visited a website on your mobile or tablet device. It’s not the same as what you see on your laptop screen.

Irregular, disorganized, and useless. With the Multi-Device Responsive option, your business website becomes dynamic and instantly accessible on all mobile phones, PCs, and tablets.

landing Pages with UX and UI Design

For websites to receive Google credit, UX user experience and UI interface design are required. In simplified terms, user interface refers to coordinating and harmonizing the colors, buttons, menus, icons, and photos on a business website.

And user experience design, or UX, refers to giving an excellent experience for our website visitors through a consistent structure in the website layout. A crowded website, for example, can be a UX problem in terms of design, causing the user to abandon your website soon and go to your competitor’s website.

Blog Publishing Page

Writing articles or specialized blogs that transmit sufficient and necessary information to your users in your field of business is vital. A dedicated page for this type of work on business websites is now regarded as one of Google’s most essential ranking factors. It improves the site’s exposure in search engines and attracts traffic to your website, and blogging offers credit (branding) to the business.

Online Chat Option

Support and availability are two of the most critical aspects of business success. Including an online chat option in a business website’s design enhances trust and creates a productive experience for your users while providing 24/7 help and guidance. Of course, support and availability are crucial elements of the rising sales rate on a business website.

Online Payment System

Having multiple payment channels on business websites speeds up sales choices. It simplifies financial processes and reduces transactions using cash or checks. It makes the job easier and provides the visitor with a better purchasing experience.

The elements mentioned above are present on every business website built by Semicolon.

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Costs associated with designing commercial websites

Online support 24/7

Contact our team if you have any unique needs regarding website design, online store setup, or personal branding websites.

Economic business package Monolingual

Dedicated Website Design

Website troubleshooting and consulting worth 100 CAD – Free

Website design with reactive or responsive technology

Website design in only one language

Ability to set up online payment

Blog Publishing Page – Easy to manage

Website maintenance for three months – worth 300 Canadian dollars – Free

Create a 404 error page

Preparation and installation of functional plugins

Support 1 Monthe

Two domain for the first year – Free

One year dedicated website hosting 3 GB – worth 96 CAD – free

Complementary business package Bilingual

Dedicated Website Design

Website troubleshooting and consulting worth 100 CAD – Free

Website design with reactive or responsive technology

Website design in only Two language

Ability to set up online payment

Blog Publishing Page – Easy to manage

Website maintenance for three months – worth 300 Canadian dollars – Free

Create a 404 error page

Preparation and installation of functional plugins

Support 1 Monthe

Two domain for the first year – Free

One year dedicated website hosting 3 GB – worth 96 CAD – free

Professional business package Tri-lingual

Dedicated Website Design

Website troubleshooting and consulting worth 100 CAD – Free

Website design with reactive or responsive technology

Website design in only Tree language

Ability to set up online payment

Blog Publishing Page – Easy to manage

Website maintenance for three months – worth 300 Canadian dollars – Free

Create a 404 error page

Preparation and installation of functional plugins

Support 1 Monthe

Two domain for the first year – Free

One year dedicated website hosting 3 GB – worth 96 CAD – free

If you still have questions about establishing a professional website, please contact us using the form below and take advantage of our free consultation. In addition, if you have a website, we will diagnose it for free.

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Copy writing in the form of blogs and articles

The content is king

However, why should content and content writing not be ignored?

We will eventually get to this question.

Before we discuss the importance of content and content writing and their impact on the sale of your business’s services and products, we will discuss the significance of content and content writing. First, let’s answer this question:

What is content writing, and what is content?

What is the value of business website copywriting?

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What is a blog post or blog writing exactly?

A blog post is a website-based compilation of researched and collated content about a specific topic. This article or blog post might be a standalone page on a company’s website. A content marketing study found that companies that blog and write well-researched pieces for their website visitors in their field receive 67% more monthly views and traffic than those that do not blog. Means blogging is a valuable tool for firms seeking growth and essential for maintaining your company’s content marketing competitiveness.

Written content is required to create a blog post, although photographs, videos, and links can and should be included in an article. This data finally constitutes a heavy and valuable article that may also be used as an online magazine. It is researched and written by an individual, group, or business that publishes regularly updated content (blog posts) about a specific topic. Notable is that the blog post is written in an informal or conversational tone to encourage more vital contact with the reader and visitor.

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It would be helpful if you recalled that we inquired as to why content is crucial.

Every Internet visit begins with a Google search.

Regardless of the user’s target, search engines like Google have one objective: to provide the user with the best and most comprehensive search result or answer based on the most recently released information.

Therefore, the essential factor for Google is that a user is directed to the most relevant and helpful response after using its search engine. One of the best strategies to naturally appear in Google search results (Organic Search Results) is to publish blog posts based on user requests and keyword marketing.

What features should a professional and Google-accepted blog post have?

High-quality blog content.

High-quality blog content.

Link building in blogging is comparable to quoting; Google will boost the rank of your website and blog if you reference articles and blog posts from related websites to your blogs posts, such as by attributing each other’s assertions and research. This characteristic is referred to as Backlinking in the ever-changing and dynamic online marketing industry, and it plays a crucial part in boosting the effectiveness of business websites. Creating internal links and linking your site’s content is significant and should not be neglected.

High-quality blog content.

content Idea

When discussing a professional and detailed blog post, one of the most important factors is the content and information that clearly and accurately address all aspects of the article and blog post. There should be no unsaid or unmentioned terms in the published blog post; in other words, it is a Master Article that can locate whatever a user is searching for on the Internet on your website’s blog page. A well-researched blog content should not be plagiarised from other websites or references.

Keyword research.

research

Forming a blog post from a set of keywords related to a topic necessitates evaluating and marketing keywords relevant to your business and profession. Marketing keywords is one of the most important aspects of writing an online article or blog post. A blog post must be recited and cover all issues related to the topic, but if keywords and questions that internet users search for are ignored, the blog post will not be deemed successful by the Google rating algorithm.

A website devoid of original content is equivalent to a digital paper business card and nothing more.

Which backlinks get the most clicks?

The number of backlinks that each backlinking method brought in is listed below.

Backlinking with blog posts attracts 31% of the total users.
Attracts users. 31%
Backlinking with SEO tools has been able to attract 17% of users.
Attract users. 17%
Backlinking using sources and references has attracted 16% of users.​
Has attracted users. 16% 16%
Backlinking using news content has attracted 25% of the market.
Has attracted. 25%
Backlinking by using backlinking tools directly attracted only 2% of users.
Has attracted 2%
Backlinking using infographics has attracted 9% of users.
Has attracted 9%

Semicolon copywriters and researchers conduct research and write professional (blog) articles for your company website based on SEO criteria.

Research and compilation, as well as a study of competitors in terms of keywords and Google rank
Determine the top search trending terms and keywords for each month.
Monthly calendar for blog-article writing based on SEO guidelines.
An organized and indexed article is ready for upload.

Pricing for the writing of blog content for the website

24/7 online support

If you have unique requirements for the creation of textual content for a business website, please contact us.

Complementary package
Monthly Content

  • 2Master Articles at least 2000 characters – at least 360 minutes of research and copywriting.

  • Targeting and researching 2keywords or phrases related to your business.

  • Content development strategy based on the activity of your competitors.

  • Monthly text content production calendar.

  • Formatting tags and titles according to SEO standards.

  • Optimizing title tags with Google update standard.

  • Create links (URL) according to SEO standards

  • Use original videos if needed.

  • Use of original images

  • Indirect marketing through the Pinterest platform

  • Detection of broken links and troubleshooting

  • Optimizing descriptions and meta tags (influential in Google ranking)

  • SEO and optimization and creation of internal links between articles.

  • SEO and optimization and creation of internal links between articles and pages.

  • Check the Google penalty.

  • Setting up Google Search Console (GSC) and web mastering tools.

  • Setting up Google Analytics and installing and configuring SEO plugins.

  • Preparation and application of site map.

  • Create robots.txt file.

  • Includes technical SEO worth $100 per month

Business package
Monthly Content

  • 3Master Articles at least 6000 characters – at least 360 minutes of research and copywriting.

  • Targeting and researching 6 keywords or phrases related to your business.

  • Content development strategy based on the activity of your competitors.

  • Monthly text content production calendar.

  • Formatting tags and titles according to SEO standards.

  • Optimizing title tags with Google update standard.

  • Create links (URL) according to SEO standards

  • Use original videos if needed.

  • Use of original images

  • Indirect marketing through the Pinterest platform

  • Detection of broken links and troubleshooting

  • Optimizing descriptions and meta tags (influential in Google ranking)

  • SEO and optimization and creation of internal links between articles.

  • SEO and optimization and creation of internal links between articles and pages.

  • Check the Google penalty.

  • Setting up Google Search Console (GSC) and web mastering tools.

  • Setting up Google Analytics and installing and configuring SEO plugins.

  • Preparation and application of site map.

  • Create robots.txt file.

  • Includes technical SEO worth $100 per month

Complementary package
Monthly Content

  • 6 Master Articles at least 12,000 characters – at least 360 minutes of research and copywriting.

  • Targeting and researching 12 keywords or phrases related to your business.

  • Content development strategy based on the activity of your competitors.

  • Monthly text content production calendar.

  • Formatting tags and titles according to SEO standards.

  • Optimizing title tags with Google update standard.

  • Create links (URL) according to SEO standards

  • Use original videos if needed.

  • Use of original images

  • Indirect marketing through the Pinterest platform

  • Detection of broken links and troubleshooting

  • Optimizing descriptions and meta tags (influential in Google ranking)

  • SEO and optimization and creation of internal links between articles.

  • SEO and optimization and creation of internal links between articles and pages.

  • Check the Google penalty.

  • Setting up Google Search Console (GSC) and web mastering tools.

  • Setting up Google Analytics and installing and configuring SEO plugins.

  • Preparation and application of site map.

  • Create robots.txt file.

  • Includes technical SEO worth $100 per month

If you still have questions about having professional content for your website, please get in touch with us using the form below and take advantage of our free consultation. And if you're already creating content, we'll examine one of your pieces for free.

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Creating content for social media

Can social media platforms such as TikTok and Instagram be used for professional business marketing?

The quick answer is yes.

Initially, platforms such as Instagram, TikTok, and even Facebook were primarily used for amusement. Nonetheless, in recent years, the critical function of these tools in developing and expanding branding for small and large businesses has been clear. The extent to which small and large businesses today dedicate a monthly sum just for content marketing (Content Marketing) to take advantage of the extremely high percentages of free traffic on social platforms such as Instagram and Facebook.

But here’s the catch:

How does social media help your company?
What is the importance of using social media and platforms such as Instagram and Facebook in content marketing?
Is it better to put it this way?

What is the significance of content creation and management on social media platforms such as Instagram and TikTok for businesses?

There are numerous advantages to marketing and using social media for business. We will look at the five primary benefits of businesses that do social media content marketing below.

Brand Awareness

With billions of people using social media daily, putting your company on the platform where your customers are, makes sense. According to Facebook, almost 60% of Instagram users discover new products via this channel. As a result, social media is a valuable tool for creating and increasing brand recognition for your business.

Brand Personality

Today, digital marketing is more important than ever to have a dedicated strategy for your business to interact with your clients. Social media allows you to build your business branding identity along with a clear and well-crafted marketing message to expose your brand values better and connect with your brand and business followers.

Boost website traffic

Instagram is a virtual goldmine for businesses. Instagram is the world’s fourth most popular social media network, with over 1.4 billion members. It is one of the most useful social media platforms with a ready audience for online marketing. According to studies, users spend more time on Instagram than other social media platforms.

It is challenging to locate such many eager users to convert, which is one of the best strategies for driving people from Instagram to your website.

Thought Leadership

By creating engaging and business-related content on social media, your company can establish itself as a speaker on a particular subject and as a social media leader. And one of the most remarkable ways to earn this prestigious distinction is to post intermittent and continuous content on Instagram and develop marketing strategies based on hashtags in your post captions.

Reputation Management

As you know, your business credit and reputation are the secrets of your business survival, and social media allows you to interact with your customers and resolve issues effectively and quickly. You can even design multiple strategies to ensure you see all your customers’ opinions, suggestions, and criticisms to spend time on each. Naturally, conveying and showing customers positive and brand-building views in creating a reputation in social media is also one of the benefits of social media management.

The items listed above can be found on Semicolon's social media management portfolio.

Samples and projects of Semicolon for social media management and content creation

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The overall process of implementing and managing Instagram by the Semicolon team

Review your business and your competitors.
Specify the number of posts and stories of your business.
Monthly content calendar based on trending topics.
Design and templates in 4 versions and presentations to choose from.
Approval of the final design by you and Semicolon specialists
Starting the project process for the Instagram page.
Uploading content based on the monthly calendar.
Presenting a report of one month's performance at the end of the month.

Pricing for managing Instagram and content creation

24/7 online support

Contact our team if you have any specific needs regarding Instagram account management services or content creation.


Crescent Moon package Posts 12 days online

150

  • 15 content in the form of posts or stories for Instagram.

  • Setting up a professional business profile for Instagram.

  • 25% off GBP Google Business Page.

  • Sorting and setting up highlights.

  • Designed templates with your business logo and branding.

    4500 words of business-related text.

  • High-quality professional photos with the license to use for commercial purposes.

  • High-quality professional videos with the license to use for commercial purposes.

  • All visual content worked with professional designers.

  • Branding all content with your business color and logo.

  • Implementation of hashtag marketing in all captions.

  • Content production calendar based on popular topics.

  • Setting up a strategy for running a live program on Instagram.

  • Monthly analysis and review of the progress of your Instagram page.

  • Designing and presenting files related to Facebook and LinkedIn in the cloud.

  • Designing and providing TikTok-related files in the cloud.

  • Instagram page management and upload Caption writing Hashtag marketing.

  • 7 application coupons for file revision


Gibbous Moon package Posts 24days online

500

  • 150 content in the form of posts or stories for Instagram.

  • Setting up a professional business profile for Instagram.

  • 50% off GBP Google Business Page.

  • Sorting and setting up highlights.

  • Designed templates with your business logo and branding.

    4500 words of business-related text.

  • High-quality professional photos with the license to use for commercial purposes.

  • High-quality professional videos with the license to use for commercial purposes.

  • All visual content worked with professional designers.

  • Branding all content with your business color and logo.

  • Implementation of hashtag marketing in all captions.

  • Content production calendar based on popular topics.

  • Setting up a strategy for running a live program on Instagram.

  • Monthly analysis and review of the progress of your Instagram page.

  • Designing and presenting files related to Facebook and LinkedIn in the cloud.

  • Designing and providing TikTok-related files in the cloud.

  • Instagram page management and upload Caption writing Hashtag marketing.

  • 7 application coupons for file revision


Quarter Moon Posts 18 days online

250

  • 30content in the form of posts or stories for Instagram.

  • Setting up a professional business profile for Instagram.

  • 25% off GBP Google Business Page.

  • Sorting and setting up highlights.

  • Designed templates with your business logo and branding.

    4500 words of business-related text.

  • High-quality professional photos with the license to use for commercial purposes.

  • High-quality professional videos with the license to use for commercial purposes.

  • All visual content worked with professional designers.

  • Branding all content with your business color and logo.

  • Implementation of hashtag marketing in all captions.

  • Content production calendar based on popular topics.

  • Setting up a strategy for running a live program on Instagram.

  • Monthly analysis and review of the progress of your Instagram page.

  • Designing and presenting files related to Facebook and LinkedIn in the cloud.

  • Designing and providing TikTok-related files in the cloud.

  • Instagram page management and upload Caption writing Hashtag marketing.

  • 7 application coupons for file revision

If you still have questions about marketing and running a professional Instagram business account also content creation service , please contact us using the form below and take advantage of our free consultation. In addition, if you have a website, we will diagnose it for free.