SEO Fencewall

Client

Mr Salimi

Website

https://www.bcfencewall.com/

Project Team

SEO Technical

Execution Duration

1 Month

Project challenges

The challenges we had in this project

Launch a brand-new website for Mr. Salimi, the Vancouver franchise owner of Fence Wall.
Win first-page visibility for highly competitive, buyer-intent queries—specifically: “fence walls,” “compound fencing,” and “composite fence vancouver.”
Achieve results fast and only through standards-based technical SEO—no paid ads, no link-building campaigns.

Project Story

A Short Story About This Project

When Mr. Salimi came to us for a website, we paired our Technical SEO team with our Web Design team from day one. Instead of treating SEO as an afterthought, we engineered the homepage experience and the site’s codebase around search accessibility, speed, and intent alignment.
Within under three months, the site earned first-page rankings for:

“fence walls”
“compound fencing”
“composite fence vancouver”

These outcomes were driven purely by clean implementation and technical best practices.

Project Process

know About Our Projects Process

Discovery & Keyword Intent Mapping
- Confirmed primary queries and searcher intent (informational vs. commercial) for Vancouver and nearby areas.
- Mapped the homepage to cover core terms without cannibalization.

Information Architecture & URL Strategy

- Built a logical, shallow structure with descriptive, human-readable URLs.
- Implemented canonical tags to prevent duplicates and consolidate signals.

Performance & Core Web Vitals

- Optimized images, fonts, and code delivery; enabled caching and compression.
- Achieved fast load times and strong mobile responsiveness.

Crawlability & Indexation

- Clean robots.txt, comprehensive XML sitemap, correct status codes, and tidy redirects.
- Fixed heading hierarchy and implemented breadcrumb markup for clarity.

On-Page Technical Optimization

- Crafted precise <title> and meta descriptions with localized keywords (Vancouver).
- Structured content with semantic HTML; improved internal linking to guide crawlers and users.

Structured Data & Local Signals

- Added LocalBusiness and Breadcrumb schema to enhance eligibility for rich results.
- Ensured consistent NAP details and clear service areas.

Quality Assurance & Monitoring

- Launched with analytics and search console tracking.
- Iterated quickly on any crawl errors, CLS/LCP shifts, or indexing issues detected post-launch.

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